Success at 2026 Kick-off Co-creation Conference by Farady Electric

The conference proceeded in an orderly manner around four core sessions:

• Cultural consensus
• Annual planning
• Capacity co-construction
• Assessment empowerment

It was not only a mobilization meeting to refocus minds and get back on track, but also a strategic deployment meeting to unite efforts and map out the blueprint, laying a solid foundation and pointing out the direction for the high-quality development of marketing work in the new year.

At the opening of the conference, Chairman Zheng delivered an in-depth speech on the corporate culture, vision, mission and core values. He led all marketing personnel to review the company's development journey and elaborated on the core spirit of "Pragmatism, Innovation, Efficiency and Accountability". Chairman Zheng emphasized that corporate culture is never an empty slogan but a behavioral norm integrated into daily work. In the new year, all marketing staff are expected to translate cultural recognition into concrete actions to strive for goals, unite strength through culture, gather synergy through consensus, and jointly create a new situation for the high-quality development of Farady Electric.

Clarifying the direction is the key to steady and far-reaching progress. The person in charge of the Marketing Center made a comprehensive deployment and precise breakdown of the annual work around the core 2026 marketing goals, combining industry trends and market realities. The conference clearly outlined the operational roadmap including goal decomposition, channel expansion, customer deep cultivation and brand upgrading, and formulated differentiated execution strategies for different regions and businesses. It ensured that all tasks are implemented at all levels with clear accountability, enabling every marketing staff to have a clear goal, consistent pace and full confidence.

Talent is the core competitiveness of enterprise development. A special capability co-construction session was set up at the conference. All marketing personnel conducted in-depth discussions and co-creation around the sales competency model. Combining practical experience, they formed a practical and upgradeable capability improvement system tailored to Farady Electric’s actual situation from multiple dimensions such as customer operation, communication and negotiation, and self-management. In the new year, the Marketing Center will continue to carry out skill training, practical drills, experience sharing and other activities, striving to build a top-notch marketing team that understands products, the market and customers, excels in communication and is capable of delivering outstanding results.

To further deepen cultural recognition and assess professional literacy, the conference concluded with a corporate culture and talent quality assessment. Through the assessment, all marketing staff further consolidated their knowledge of corporate culture, identified their own shortcomings and improvement directions, truly realizing the goal of promoting learning through assessment, driving action through learning, and practicing knowledge through action.

The wind is strong and the tide is rising – it is the perfect time to set sail and forge ahead. The successful conclusion of the 2026 Kick-off Co-creation Conference of Farady Electric's Marketing Center marks that all marketing staff have officially switched from the "holiday mode" to the "striving mode", with unified consensus, clear directions and a solid foundation laid for the new year's work.